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This web site had the following in the site, "The pioneer in developing home distilling in New Zealand." We noticed that the web site stated " Our workshops and laboratories have developed high quality products that are easy to use, reliable and safe." It also said " Proudly based in New Zealand with agents in Australia, we manufacture, import and distribute. We provide a complete range of brewing and distilling products to home brewers, trade and manufacturers. Manufacturer of durable stainless steel distilling units and pressure kegs. Agents for Cantina Wine Kits." The header had hauraki brewing company as the highest ranking optimized keyword. It is followed by hbc auckland, spirits and brewing, and home brewers supplies which isn't as ranked as highly as hauraki brewing company. The next words haurakibrewing.co.nz uses is brewing supplies. spiritmaking was included and could not be understood by web engines.